As a follow on from my last post, I’ve discovered/coined a metaphorical expression that helps in certain communications with the TonkinSpiel Team and with our clients.
The next time you’re wanting to articulate your vision for the creation of something special, something innovative or something that could be classified as a ‘class act’ – Simply say… ‘Apple-it’.
Once your audience is familiar with this term, the philosophy and the company it was derived from, they’ll have a clear understanding of your level of expectation.