I’ve just remembered I took some photos to show you when I was passing through check-in at Singapore Airport back in January (see below).
Here are two examples of how you might be able to use what I call ‘brag advertising’ to build trust in your brand.
In this case, SAP (the second largest software company in the World), is bragging about two large companies they have as clients.
If Asahi and Lenovo use SAP software, it must be great software… Right?
Trust-centric SAP advertising inside Singapore Airport
Another SAP advertisement inside Singapore Airport