Despite having a terrible business name (we’ll discuss naming at another time), this small dental practice is doing an excellent job of building trust in their brand through education.
Notice how the marketing piece below ‘gets personal’ and ‘makes the invisbile visible’ by…
- introducing you to the owner.
- having the owner talk to you like she would if you were both face to face.
- answering 11 frequently asked questions up-front to overcome any fears you might have and to make it easy for you to fully evaluate the offer.
After reading this direct mail piece, you’ll feel like you know this dentist well and what she stands for. You’ll have a clear perspective of how she runs her business. You’ll feel confident (should you decide to use her services), you’d be in safe, experienced and well qualified hands. In short, your level of trust in this dentist and inclination to become one of her clients, will be significantly higher.
Whether you’re selling dentistry, insurance, new homes, whatever – this post applies to your business. Employing these techniques will help build more trust in your brand and could improve your bottom line significantly.
Using education to build trust